Rug Collection
Rug Collection
colour and art direction
colour and art direction
The homeware department of a quirky clothing label wanted to develop a different rug collection with a giftables direction. A line that would bring a connection with people that they would want to collect a few of them or purchase it as a present. For this brand we developed the Zodiacs.
Eight of twelve zodiac signs have a face, that led to the decicion to have round rugs. A big colour sceme is technically inefficient because every rug is dyed by hand. The challenge was to have a overlapping yet vibrant colour sceme all together. For a very luxurious look we added to every rug areas of lustrous yarn dyed in deep metalic colours.
